5501 Forward

Project Overview

A disciplined redevelopment study for a stronger neighborhood corner.

5501 Forward is advancing a disciplined predevelopment process for 5501 E. 33rd Avenue, focused on diligence, entitlement strategy, design feasibility, and capital readiness.

This page summarizes what is known today, what remains under review, and how the project team is converting early unknowns into clear decisions before any final development commitment is made.

Three-story mixed-use conceptual rendering at 5501 E. 33rd Avenue
Three-story conceptual rendering — discussion image only

Project Snapshot

Address

5501 E. 33rd Avenue, Denver, Colorado

Current Phase

Early planning, due diligence, and outreach

Project Type

Potential mixed-use redevelopment

Design Status

Conceptual only — not approved

Community Input

Active listening phase

Diligence Focus

Environmental, entitlement, design, construction, and capital readiness

Why This Site, Why Now

5501 E. 33rd Avenue represents an opportunity to evaluate whether an underutilized site can become a more active, useful, and financially sustainable neighborhood asset.

  • Underutilized site condition
  • Need for neighborhood-serving ground-floor activity
  • Denver housing demand and affordability pressure
  • Opportunity for improved street presence
  • Potential alignment between private investment and public-sector goals
  • Long-term neighborhood reinvestment

Existing Site Conditions

Before any final concept is advanced, the project team is reviewing the site as it exists today, including frontage, access, surrounding uses, pedestrian experience, environmental history, infrastructure, and long-term improvement opportunities.

Current conditions at 5501 E. 33rd Avenue
Existing site photo — current site condition

What We Know

  • The site is being evaluated for redevelopment potential.
  • The current site condition creates an opportunity for reinvestment.
  • Community input is important before final direction is advanced.
  • Environmental, entitlement, design, and capital diligence remain active.
  • A final sealed ALTA/NSPS Land Title Survey has been received and is being integrated into title, access, utility, environmental, concept-design, and entitlement planning.
  • No final design or construction plan has been approved.

What We Are Studying

  • Building scale and neighborhood fit
  • Ground-floor retail and service uses
  • Housing feasibility
  • Parking, access, and circulation
  • Environmental due diligence
  • Entitlement path
  • Public/private financing tools
  • Capital readiness
  • Construction feasibility through GC input

Conceptual Planning Scenarios

The project team is using conceptual images to compare scale, street presence, housing opportunity, feasibility, and neighborhood fit. These images are not final designs.

Neighborhood-Serving Mixed-Use Concept
Neighborhood-Serving Mixed-Use Concept
Context / Mixed-Use Scenario
Context / Mixed-Use Scenario
Stepback Massing Study
Stepback Massing Study

Conceptual image for discussion purposes only. Final design, height, density, unit count, retail layout, parking configuration, financing, approvals, and construction scope remain subject to due diligence, community input, entitlement review, public process, and project underwriting.

How Confidence Is Built

For a project to advance responsibly, the team must build confidence through diligence, not assumptions.

Site Diligence

Review existing site conditions, access, utilities, environmental history, and physical constraints.

Community Input

Understand what neighbors, nearby businesses, and public stakeholders want this corner to provide.

Design Scenarios

Compare scale, street presence, retail activation, housing potential, and feasibility.

Entitlement Strategy

Evaluate approvals, zoning pathways, public process, and city review requirements.

Capital Readiness

Organize the diligence package, project narrative, cost assumptions, and funding path before advancing.

Decision Gates Before Commitments

The project is being organized around decision gates before any final development commitment is made.

Gate 1

Site and Environmental Review

Site conditions and environmental diligence must indicate a responsible path that can be further studied.

Gate 2

Community and Stakeholder Input

Feedback themes from neighbors and stakeholders must be understood and incorporated into scenario review.

Gate 3

Design Scenario Refinement

Conceptual options must be narrowed based on fit, feasibility, and street-level performance.

Gate 4

Entitlement Path Confirmation

A realistic review and approval pathway must be identified with city process requirements in view.

Gate 5

Capital and Feasibility Validation

Preliminary costs, funding structure, and execution assumptions must support continued evaluation.

Gate 6

Final Scope and Execution Decision

Only after the prior gates are validated can a final go/no-go recommendation be considered.

Potential Public Benefits Being Evaluated

The project team is evaluating whether a future redevelopment could support public-facing benefits while remaining financially and technically feasible.

Potential benefit being evaluated: More active street edge
Potential benefit being evaluated: Neighborhood-serving retail or services
Potential benefit being evaluated: New housing opportunities
Potential benefit being evaluated: Improved frontage and pedestrian experience
Potential benefit being evaluated: Long-term reinvestment in the site
Potential benefit being evaluated: Potential public-private alignment

What Must Be True for the Project to Advance

Environmental diligence must support a viable path forward.
The entitlement strategy must be realistic and aligned with city review.
The design must respond to site constraints and neighborhood context.
The capital structure must support responsible execution.
Community and public-sector feedback must be understood before advancing.
Construction feasibility must be tested through GC input.

Project Advisory Group

A multidisciplinary advisory group is being assembled to support due diligence, design feasibility, entitlement strategy, construction planning, and capital-readiness.

  • Terry Johnson — Owner / Developer

    Property ownership and development sponsor through Choice Property Investments LLC.

  • Lucy Van Dusen, LCVD Architecture — Architect Partner

    Architectural planning, design feasibility, massing input, and entitlement-facing design guidance.

  • Mike Jameson — General Contractor A

    Commercial GC review, constructability input, and execution planning.

  • Klaus Hirtler — General Contractor B

    Commercial GC review, alternate constructability perspective, and cost/field input.

  • Raymond Nelson — General Contractor

    GC advisory, site execution input, and construction planning support.

Contact Project Team
All images, program assumptions, building heights, unit counts, retail layouts, parking concepts, financing structures, public incentives, timelines, and construction scope remain preliminary and subject to due diligence, community input, financing, entitlement review, public agency review, and City and County of Denver approval.

Move forward with discipline.